Project intake questions

After your first message, fill these in so the quote and timeline don't bounce back and forth. Vague answers = vague result — give it about 30 minutes.

Project basics

• Project name: ____________________________
• Date: ____________________________
• Your contact (name and email): ____________________________

1. About you

• Company / project name: ____________________________
• One sentence — what do you do, in language a customer would use? ____________________________
• What's the one action you want a visitor to take on this site? (buy / sign up / book a call / download / contact / something else) ____________________________
• Stage: pre-launch / growing / established / pivot / personal

2. The audience

• Describe one specific person who'll visit. Not "everyone." A name, a job, a problem they have: ____________________________
• What do they currently do to solve this problem? (Google search, competitor site, ask a friend, give up) ____________________________
• What must they understand in the first 5 seconds? ____________________________

3. Goals

• What does success look like in 90 days? Pick one measurable outcome: ____________________________
• What does success look like in 12 months? ____________________________
• What does this site replace or improve on? (existing site, social media, word of mouth, paper materials, nothing yet) ____________________________

4. Scope

• Pages needed (circle): Home · About · Services / Products · Portfolio / Work · Pricing · Blog · Contact · Other: _______
• Anything interactive? (form, calculator, booking, login, dashboard, search, filter) ____________________________
• Will you need to edit content yourself after launch? Yes / No / Not sure
• Languages: English only / English + _______

5. Brand

• Existing logo? Yes / No / Need one designed
• Brand colors (hex if known, or describe in words): ____________________________
• 3 websites you love (and one sentence on why — not just "clean"): ____________________________
• 3 websites you hate (and one sentence on why): ____________________________
• Voice — pick the closest match: formal · professional-but-warm · bold-and-irreverent · playful · serious-technical · quiet-luxe · other: _______
• Anything you absolutely want on the site? (specific features, sections, words, visuals) ____________________________
• Anything you absolutely do NOT want? ____________________________

6. Content

• Who writes the copy? You / Us / Split (you draft, we polish) / Hire a copywriter
• Who provides images? Stock / Your photos / We generate / We commission a shoot
• Do you have brand guidelines, a style guide, or a moodboard? Attach or link: ____________________________
• Any text or images already written / shot that must be used? ____________________________

7. Decisions

• Final design approver (name + role): ____________________________
• Who else needs to sign off before launch? ____________________________
• How are decisions made? Single approver / Committee (expect 2× timeline) / Async (we send, you reply within 48h)

8. Practical

• Hard deadline (or "no rush"): ____________________________
• Soft deadline (what you'd prefer): ____________________________
• Budget range (be honest — it shapes what's possible): ____________________________
• Do you have a domain? Yes — owned by: _______ / Need to buy
• Do you have hosting? Yes — provider: _______ / Need us to set up / Not sure
• Anything else we should know? ____________________________

Once the intake is back, we'll respond within 1 business day with: a confirmation of scope, a quote, and a start date. If anything is unclear, we'll ask one round of questions before quoting — not during the build.