# Website Project Intake

**Project:** _______________    **Date:** _______________    **Contact:** _______________

Vague answers = vague result. Take 30 minutes. The more specific you are here, the less back-and-forth later.

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## 1. About you

- **Company / project name:** _______________
- **One sentence: what do you do, in language a customer would use?** _______________
- **What's the one action you want a visitor to take on this site?** (buy / sign up / book a call / download / contact / something else) _______________
- **Stage:** pre-launch / growing / established / pivot / personal

## 2. The audience

- **Describe one specific person who'll visit.** Not "everyone." A name, a job, a problem they have: _______________
- **What do they currently do to solve this problem?** (Google search, competitor site, ask a friend, give up) _______________
- **What must they understand in the first 5 seconds?** _______________

## 3. Goals

- **What does success look like in 90 days?** Pick one measurable outcome: _______________
- **What does success look like in 12 months?** _______________
- **What does this site replace or improve on?** (existing site, social media, word of mouth, paper materials, nothing yet) _______________

## 4. Scope

- **Pages needed** (circle): Home · About · Services/Products · Portfolio/Work · Pricing · Blog · Contact · Other: _______
- **Anything interactive?** (form, calculator, booking, login, dashboard, search, filter) _______________
- **Will you need to edit content yourself after launch?** Yes / No / Not sure
- **Languages:** English only / English + _______

## 5. Brand

- **Existing logo?** Yes / No / Need one designed
- **Brand colors** (hex if known, or describe in words): _______________
- **3 websites you love** (and one sentence on *why* — not just "clean"): _______________
- **3 websites you hate** (and one sentence on why): _______________
- **Voice — pick the closest match:** formal · professional-but-warm · bold-and-irreverent · playful · serious-technical · quiet-luxe · other: _______
- **Anything you absolutely want on the site?** (specific features, sections, words, visuals) _______________
- **Anything you absolutely do NOT want?** _______________

## 6. Content

- **Who writes the copy?** You / Us / Split (you draft, we polish) / Hire a copywriter
- **Who provides images?** Stock / Your photos / We generate / We commission a shoot
- **Do you have brand guidelines, a style guide, or a moodboard?** Attach or link: _______________
- **Any text or images already written/shot that must be used?** _______________

## 7. Decisions

- **Final design approver** (name + role): _______________
- **Who else needs to sign off before launch?** _______________
- **How are decisions made?** Single approver / Committee (expect 2x timeline) / Async (we send, you reply within 48h)

## 8. Practical

- **Hard deadline** (or "no rush"): _______________
- **Soft deadline** (what you'd prefer): _______________
- **Budget range** (be honest — it shapes what's possible): _______________
- **Do you have a domain?** Yes — owned by: _______ / Need to buy
- **Do you have hosting?** Yes — provider: _______ / Need us to set up / Not sure
- **Anything else we should know?** _______________

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**Send this back filled in.** We'll respond within 1 business day with: a confirmation of scope, a quote, and a start date. If anything is unclear, we'll ask one round of questions before quoting — not during the build.